Views: 0 Author: Site Editor Publish Time: 2026-01-29 Origin: Site
The Chinese rotary drilling rig industry is currently in a critical period of high-quality development transformation, and the market competition pattern presents a significant "strong always strong" feature. Leading enterprises such as Sany Heavy Industry and XCMG Group lead the market with deep accumulation, and the industry concentration continues to rise. The total market share of the top camps has exceeded 69%, forming a stable oligopoly competition situation. The formation of this pattern stems from the comprehensive advantages of top enterprises in technology research and development, brand influence, and service network layout. Their intelligent models equipped with 5G, Beidou positioning, and AI algorithms have been widely applied, building core barriers in high-end product fields such as high torque and high stability. At the same time, relying on a sound national service system, they accurately connect with the needs of infrastructure intensive areas such as East China and South China, further consolidating their market position.
The main driving force for industry growth comes from policy dividends and demand upgrades. National infrastructure investment continues to increase, and major projects such as urban rail transit, underground comprehensive pipe galleries, and water conservancy hubs are intensively implemented, driving the demand for large tonnage and multifunctional rotary drilling rigs to rise. By 2025, the market size has exceeded 18 billion yuan, and it is expected to steadily increase to around 20 billion yuan by 2026. At the same time, the "dual carbon" target and the National IV emission standards are forcing the industry to undergo green transformation, and the penetration rate of electric and hybrid models is accelerating. It is expected to exceed 15% by 2026, opening up new growth space for leading enterprises. In this context, small and medium-sized enterprises tend to focus on sub sectors such as county-level infrastructure and small-scale projects, seeking survival opportunities through customized services and flexible leasing models, forming an overall pattern of "leading by the head and breaking through by sub sectors".
Despite the overall steady growth of the industry, the hidden challenges cannot be ignored. The fluctuation of raw material prices and supply chain uncertainty continue to squeeze profit margins, with core components such as steel and hydraulic parts accounting for a high proportion of costs, posing a severe test on the cost control ability of enterprises. At the same time, some companies' blind expansion of production has led to overcapacity in mid to low end products, intensified homogeneous competition has triggered price wars, and further compressed the overall profit level of the industry. On the technical level, the process of domestic substitution of core components has not been fully completed, and high-end hydraulic systems and intelligent control systems still rely on imports, which restricts the pace of industry localization and upgrading. In addition, international trade frictions and technical barriers in overseas markets also bring potential risks to the growth of industry exports, especially in the competition in the markets along the "the Belt and Road", it is necessary to deal with the direct competition of international brands.
In the future, industry competition will focus on technological innovation and model upgrading. Leading enterprises need to strengthen the research and development of core components, accelerate the iteration of intelligent and green products, and layout overseas localized production and service systems; Small and medium-sized enterprises need to deeply cultivate segmented scenarios and build differentiated advantages through customized solutions and aftermarket services. Only by breaking through the bottlenecks of cost, technology, and competition can we stand firm in the industry reshuffle and achieve a leap from scale growth to high-quality development.
