Views: 0 Author: Site Editor Publish Time: 2026-09-18 Origin: Site
Coinciding with the 5th anniversary of the establishment of the comprehensive strategic partnership between China and ASEAN, the 23rd East Asian Expo and Summit, with economy and trade as the main theme and technology as the core, launched three new upgrade measures for exhibition hosting, participation, and exhibition shopping, comprehensively optimizing the ecological environment of China ASEAN regional economic and trade cooperation. This grand event has enabled all 11 ASEAN countries to gather and participate in the exhibition, with the addition of diverse characteristic exhibition areas, innovative participation and cooperation models, and the simultaneous implementation of AI digital empowerment and supporting services for the Pinglu Canal, completely improving the cooperation environment for cross-border trade and logistics transportation of large-scale engineering equipment. For heavy equipment such as rotary drilling rigs and pile drivers, which have large volumes, complex transportation processes, and high sensitivity to channels and policies, the standardized, diversified, and intelligent new pattern of regional cooperation effectively eliminates industry pain points such as trade information asymmetry, scattered cooperation channels, and insufficient policy adaptability, laying a stable and reliable foundation for equipment to go global to the ASEAN market, and making customers' cross-border layout more reassuring.
The biggest hardware dividend of this year's East Expo and summit is the upgrade of regional logistics hard connectivity brought about by the official opening of the Pinglu Canal, which completely rewrites the transportation pattern of large-scale engineering equipment going abroad in the southwest region. As a century long project connecting the Yangtze River and the sea, the Pinglu Canal significantly shortens the sea transportation distance from the southwestern hinterland of China to ASEAN, effectively reducing cross-border logistics costs by 18% to 30%, and perfectly adapting to the long-distance transportation needs of oversized heavy equipment such as rotary drilling rigs and pile drivers. Compared to traditional detour routes, the new channel has a shorter range and higher navigation level, which can meet the navigation conditions for large equipment and special ships, greatly reducing the duration and risks of maritime transportation. At the same time, the exhibition has set up a special exhibition area and supporting docking activities for the Pinglu Canal, improving shipping logistics and cross-border trade supporting services, synchronously implementing a one-stop dispute resolution mechanism for water transportation, ensuring smooth customs clearance and clear rights and responsibilities for large-scale equipment cross-border transportation, eliminating problems such as port delays and logistics losses, and effectively improving equipment delivery stability.
This year's East Expo has innovatively launched a new form of exhibition and participation, building precise cooperation bridges guided by demand, and accurately matching domestic large-scale engineering equipment with the needs of the ASEAN infrastructure market. For the first time, the exhibition set up a demand exhibition area for ASEAN countries, focusing on showcasing the essential equipment needs in areas such as ASEAN transportation infrastructure, smart logistics, urban renewal, and park construction. Through the "unveiling and leading" model, the supply and demand barriers were broken down. At present, many ASEAN countries are accelerating the upgrading of infrastructure, and the market demand for basic engineering equipment such as rotary drilling rigs and pile drivers continues to rise. The targeted supply and demand docking mechanism of the exhibition completely changes the problem of blind customer expansion and low adaptability in equipment exports in the past. At the same time, the chain owner enterprise adopts the "big leading small" group exhibition mode, driving upstream and downstream engineering equipment enterprises to go global together, relying on the resource advantages of leading enterprises to expand overseas channels, and helping domestic heavy equipment accurately land in ASEAN projects, ensuring stable customer orders and continuous market expansion.
This grand event focuses on AI as the protagonist, providing comprehensive digital intelligent services to improve the quality and efficiency of cross-border logistics trade for large equipment. The fully launched "AI Exhibition" intelligent agent relies on AI trade matching function to complete massive supply-demand pre matching. During the conference, more than a thousand sets of on-site precise docking will be carried out to completely solve the industry problems of difficult screening and low docking efficiency in large-scale equipment trade supply and demand. At the same time, the exhibition will create a dual venue AI feature display system, focusing on real-life applications such as AI+advanced manufacturing and smart logistics, promoting the upgrading of ASEAN's digital infrastructure and smart logistics system, and providing technical support for intelligent scheduling, trajectory tracking, and warehouse management of large-scale equipment cross-border transportation. The newly released ASEAN AI international cooperation cases and special side events further standardize regional digital intelligence cooperation standards, making the entire process of cross-border customs clearance, logistics traceability, and order fulfillment for large equipment more intelligent and convenient, significantly reducing customer trade and logistics management costs.
This year's Dongbo Convention and Exhibition Zone will undergo comprehensive expansion and upgrading, focusing on digital economy, green and low-carbon, and science and technology innovation industries, in line with the trend of ASEAN infrastructure transformation and upgrading, and providing long-term industrial support for large-scale engineering equipment going global. The upgraded digital economy and green low-carbon exhibition area, as well as the brand new science and technology innovation enterprise empowerment exhibition area, focus on showcasing new technologies, equipment, and solutions in the infrastructure field. Domestic rotary drilling rigs, pile drivers, and other green and efficient engineering equipment can fully demonstrate product advantages and enhance brand recognition in the ASEAN market through the exhibition platform. At the same time, new exhibition formats such as AI hypermarkets and cutting-edge technology real-life displays are promoting the accelerated acceptance of intelligent and modern engineering equipment in the ASEAN market, and continuously opening up the high-end equipment overseas market. By combining the synergistic development dividends of RCEP and CAFTA, regional trade rules continue to be optimized, tariffs, customs clearance, and logistics support continue to be improved, creating a long-term stable and mutually beneficial development ecology for cross-border logistics trade of large equipment.
