Views: 0 Author: Site Editor Publish Time: 2026-02-05 Origin: Site
From the main equipment in the domestic infrastructure boom to the "Chinese business card" that dominates global construction sites, Chinese rotary drilling rig brands have undergone years of deep cultivation, gradually breaking the international market pattern and achieving a leap from "Made in China" to "internationally recognized". This road to going global is a collaborative effort of technological iteration, market deepening, and service upgrading, and a vivid reflection of the global competitiveness enhancement of China's equipment manufacturing industry.
Technological innovation is the core confidence of the road to going global. In the early years, the Chinese rotary drilling rig industry faced core technological barriers, and the model of relying on imported component assembly was difficult to form competitiveness. Nowadays, enterprises represented by XCMG, Sany Heavy Industry, Shanhe Intelligent, and Zoomlion are deeply engaged in independent research and development, solving key technical problems such as hard rock drilling and intelligent control. The XCMG XR240E rotary drilling rig is equipped with a high-power engine and intelligent control system, which is suitable for multiple working conditions such as high temperature, high humidity, and complex rock formations. The construction efficiency has increased by more than 30% compared to the plan; The Zoomlion ZR255H drilling rig, with its strong torque and multi-stage shock absorption technology, efficiently completes complex pile hole operations in the Panama market and has gained local recognition; Shanhe Intelligent has developed a model for the European market that meets strict emission standards and can transport the entire machine with drill pipes. It has successfully won over 100 million yuan in orders and entered the high-end market competition queue. At the same time, enterprises benchmark international standards such as EU CE and US API, promote product compliance upgrades, and build a solid foundation for overseas technology.
Deep market cultivation is the key path to achieving breakthroughs. Chinese rotary drilling rig brands have abandoned the "one size fits all" model of going global and accurately matched the needs of different regions to layout the market. In Southeast Asia, the Middle East and other regions with strong demand for infrastructure, relying on the opportunity of the "the Belt and Road" initiative, participate in the construction of local key projects, and seize the market with high cost performance and adaptability; In high-end markets such as Europe, we break through barriers with customized products and technological innovation, achieving an upgrade from "product output" to "standard docking". In addition, second-hand and remanufactured equipment have become new growth points for going global. The rotary drilling rigs that have undergone standardized repairs are highly favored by the Middle East and Latin American markets with over 85% performance and half price of new machines. The remanufacturing standard system and service platform established by Hunan Free Trade Zone further promotes the standardization of such products going global.
Service upgrade is an important support for consolidating recognition. International market competition has extended from product competition to service competition. Chinese rotary drilling rig companies are gradually building a global service network, setting up regional service centers, spare parts warehouses, and training bases in core markets to provide one-stop services such as equipment inspection, emergency repair, and operation training. XCMG has deployed a dedicated service team in Southeast Asia to ensure the entire project construction process; Top enterprises use digital platforms to achieve remote monitoring and fault warning of equipment, shorten maintenance cycles, and enhance customer experience. At the same time, enterprises are promoting localized operations, forming local service teams, building regional dispatch networks, solving problems such as logistics lag and cultural differences, shifting from "short-term cooperation" to "long-term symbiosis", and continuously strengthening international market trust.
From following imitation to independent leadership, from sporadic exports to global layout, the overseas journey of Chinese rotary drilling rig brands demonstrates the upgrading resilience of Chinese manufacturing. In the future, with the continuous iteration of technology, deepening of market layout, and improvement of service system, Chinese rotary drilling rigs will further break through global market barriers, move from "international recognition" to "global leadership", and inject Chinese power into global infrastructure construction.
